What I believe
What I believe
What I believe
Great design solves
problems you didn't
know existed.
Great design solves
problems you didn't
know existed.
Great design solves
problems you didn't
know existed.
Good design solves
problems you can see,
but ...
Good design solves
problems you can see,
but ...
Good design solves
problems you can see,
but ...
Design is a tool, not an end goal. It doesn't work in isolation. It thrives when it collaborates with other fields.
The most interesting challenges emerge at the intersection of disciplines: where data meets storytelling, where science meets communication, where structure meets creativity.
Design is a tool, not an end goal. It doesn't work in isolation. It thrives when it collaborates with other fields.
The most interesting challenges emerge at the intersection of disciplines: where data meets storytelling, where science meets communication, where structure meets creativity.
That's why I approach every project analytically first. I start with questions,
not assumptions.
What's the real problem? Who are we solving it for? What does success actually look like?
That's why I approach every project analytically first. I start with questions,
not assumptions.
What's the real problem? Who are we solving it for? What does success actually look like?
[ Only then do I design. ]
[ Only then do I design. ]
Behind the scenes
Behind the scenes
Behind the scenes
Research first, design second
I start with understanding the problem through user insights and analysis, not assumptions. This means asking uncomfortable questions, challenging briefs, and digging into the data before touching apps.
Research first, design second
I start with understanding the problem through user insights and analysis, not assumptions. This means asking uncomfortable questions, challenging briefs, and digging into the data before touching apps.
Structure before aesthetics
Before anything looks beautiful, it needs to work.
I map user flows, test information architecture, and validate that the logic is sound. Form follows function - always.
Structure before aesthetics
Before anything looks beautiful, it needs to work.
I map user flows, test information architecture, and validate that the logic is sound. Form follows function - always.
Test assumptions with real feedback
Every design decision gets validated through prototyping and iteration, not just opinions. I build, test, listen, and refine. If something isn't working, the users will tell us - we just need to ask.
Test assumptions with real feedback
Every design decision gets validated through prototyping and iteration, not just opinions. I build, test, listen, and refine. If something isn't working, the users will tell us - we just need to ask.
Document the journey
I show the messy process, not just the polished final, because transparency builds trust. You'll see why decisions were made, what was tested, and how we got to the solution.
Document the journey
I show the messy process, not just the polished final, because transparency builds trust. You'll see why decisions were made, what was tested, and how we got to the solution.
Currently completing degree in Communication Design
Currently completing degree in Communication Design
Background in analytical fields - found design at the intersection of logic and creativity
Background in analytical fields - found design at the intersection of logic and creativity
Fascinated by interdisciplinary challenges (science, medicine, human behavior)
Fascinated by interdisciplinary challenges (science, medicine, human behavior)
Love creating by hand (drawing, baking & crafting)
Love creating by hand (drawing, baking & crafting)
Morning person fueled by coffee and curiosity
Morning person fueled by coffee and curiosity
A bit about me
A bit about me
A bit about me
Design Creator & Analyst based in Germany
Design Creator & Analyst based in Germany
[ hey, I am Anna ]
[ hey, I am Anna ]
[ hey, I am Anna ]